TVS Motor is scripting a new twist in the race to capture the12-million plus two-wheeler market. The company plans to introduce low-cost models across product segments. This would result in creation of a new segment within an existing segment.
“The work is on (for low-cost models) but I can’t share more details,” the company’s chairman Venu Srinivasan told FE.
Over the last one year, leading motorcycle makers have been developing cost-effective products, primarily, in the low-cost segment to rake in high numbers. The FE had reported in October that Mahindra & Mahindra has started preliminary work on developing a low-cost motorcycle which is going to be sub-100cc. Hero Honda Motors and Bajaj Auto are also weighing options to introduce a low-cost & high mileage bike.
TVS Star City is light weight bike with 109.7 cc engine with better riding experience. Fuel Efficiency / Mileage of TVS Star City is 80 Kmpl, which is really very nice. TVS has developed a new variant of their sports bike range, called the Star City.
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