Strong and complete product portfolio enabled TVS Motor Company to consolidate and achieve its stated guidance numbers of two million two wheelers during the year April 2010 to March 2011. New products, which were introduced during the year, were well received in the market, while current products gained momentum. The company witnessed expansion in its international business with entry in to new countries.
During the year ended March 2011, TVS Motor Company registered a growth of 32 percent in sales with overall two-wheeler sales growing from 15.19 lakh units in the previous financial year to 20.04 lakh units in the year ended March 2011. Motorcycles registered a growth of 31 percent increasing from 6.38 lakh units in the previous year to 8.33 lakh units in the year ended March 2011. Scooters grew at 51 percent from 3.1 lakh units in the previous year to 4.67 lakh units in the current fiscal. Three wheeler sales of the company grew substantially from 14700 units in the year ended March 2010 to 39200 units in the current year. The company's total revenue grew from Rs. 4430.14 crores in the year April to March 2010 to Rs. 6289.31 crores in the year ended March 2011. Profit Before Tax stood at Rs. 250.09 crores compared to Rs. 76.17 crores reported in the previous year. Profit After Tax during the year ended March 2011 stood at Rs.192.58 crores as against Rs. 88.01 crores registered in the corresponding period in 2009-10.
The company’s international business saw a significant increase with sales growing by 36 percent. During the year, the company’s two wheelers entered two more countries Mexico & Brazil. In Brazil, the distributor set up a motorcycle assembly plant that will significantly add to the sales. The company’s 3 wheeler entered Egypt during the year. The company exported 2.39 lakh units in 2010 - 2011 compared to 1.65 lakh units in 2009-10, a growth of 45 percent over the previous year.
New product launches during the year were mainly in the motorcycle segment with the introduction of TVS Max4R, TVS Apache RTR 180 ABS and TVS Sport with electric start. During the year, the company set a precedent, by introducing ABS (Anti-lock Braking System) on a motorcycle for the first time in the history of the Indian two wheeler industry. The company introduced ABS in its premium segment motorcycle TVS Apache RTR 180, giving the bike formidable stopping power and superior braking control that compliments its high performance capability.
During the year under review, the company launched a unique ‘Anywhere, Anytime Service’, for the first time in the three wheeler industry in India, for its three wheeler TVS King. The service has been launched in Chennai and Bangalore and is expected to be rolled out to other major cities during the year ending March 2012. Fully equipped service auto rickshaws with tools, spare parts and trained technicians are positioned at strategic locations to offer “service on call”. In the event of any emergency, all that a customer needs to do is to call a specific number and one of these mobile service auto rickshaws will attend to his problem in a matter of minutes.
PT TVS Motor Company Indonesia has so far sold over 50000 two wheelers. During 2010-11, PT TVS sold around 20,000 units compared to around 15,000 sold in the previous year. The company has three different products in its portfolio and will continue to add more in the future offering a complete product range for Indonesian customers. A super bebek with high tech engine and exciting features is in the pipeline and will be launched during 2011-12. The company is targeting markets outside Indonesia and will also increase its presence in more provinces, thereby increasing its network to 240 outlets by March 2012. This will lead to improved performance in 2011-12.
TVS Motor Company will further consolidate its position during 2011-12. While upgrades of existing models will be introduced across segments, two new two wheelers are expected to be launched during 2011-12. These products will help to significantly increase the market share of the company. While exports will continue to be the focus area of growth, the three wheeler business of the company is also expected to gain further momentum with products now being made available across the country.