TVS runs strong with wego and jiva

Technorati Tags: tvs,motors,wego,jive,india,drive

TVS introduced the Jive, an auto- clutch motorcycle and the Wego, a scooter at strategic price points in the executive segment where the company had gaps in its portfolio. In the premium segment, the Apache RTR 180 was launched. This tweak to the two-wheeler product mix as well as robust three –wheeler and export sales not only brought in volume growth but also expanded margins and improved realisations.

The good run has continued into this year too with motor cycle sales in the April-November period growing 33 per cent year on year. To cater to the growing demand, it is spending Rs 200 crore on capacity expansions. The company targets a volume of 20 lakh units this year, with over 13 lakh units sold until November 2010. Already having a presence in Indonesia, it is looking at other South-east Asian, South American and African markets for exports. Going forward, an expected moderation in vehicle sales and rising input costs may dampen earnings growth.

TVS plans low cost bikes

TVS Motor is scripting a new twist in the race to capture the12-million plus two-wheeler market. The company plans to introduce low-cost models across product segments. This would result in creation of a new segment within an existing segment.

“The work is on (for low-cost models) but I can’t share more details,” the company’s chairman Venu Srinivasan told FE.

Over the last one year, leading motorcycle makers have been developing cost-effective products, primarily, in the low-cost segment to rake in high numbers. The FE had reported in October that Mahindra & Mahindra has started preliminary work on developing a low-cost motorcycle which is going to be sub-100cc. Hero Honda Motors and Bajaj Auto are also weighing options to introduce a low-cost & high mileage bike.

TVS Motor is looking at international designs and new technologies for its product portfolio.

Technorati Tags: tvs,bikes,india,low,cost,price

TVS launches TRU4 oil

In a move that will take its existing TVS TRU4 Oil to the next level, TVS Motor Company has announced the launch of TVS TRU4 Premium, a semi-synthetic 4T Engine Oil. TVS TRU4 comes with the highest standard of certification from Japanese Automotive Standards Organisation - JASO MA2 and American Petroleum Institute - API SL. The main characteristics of TVS TRU4 Premium 4T engine oil include better fuel economy, longevity of engine life and lower emission levels.

TVS TRU4 Premium is blended with highly purified water-white, high viscosity index base oils. It uses an advanced formulation technology for extreme thermal conditions to establish superior thermal stability both at high and low temperatures. This technology also brings about preferential friction reduction, superior engine cleanliness and smoother clutch performance, leading to better ride comfort.          

"This product has been created to meet the demand from the two wheeler market for more advanced, high performance products. It is the result of extensive in-house tests, field trials and elaborate evaluation processes. TVS TRU4 Premium is a high quality, value for money product that catalyses an ultra smooth biking experience" said Mr. K Venkateswarlu, Vice President - Parts Business, TVS Motor Company.

This high quality product is available in 1 litre and 900 ml packs and comes with an attractive pricing of Rs. 235/- per litre.